Role - Graphic Designer
Project - Social Media Advertising Graphics for Moneybox App
Goal - Increase brand awareness and user acquisition for the Moneybox app through a targeted social media campaign focused on promoting their key offerings.
Background - Moneybox is an award-winning financial app trusted by over 1 million people to manage their money and achieve their financial goals. I was tasked with creating a series of social media graphics, specifically for Facebook and Instagram to promote three of Moneybox's key features:
• Lifetime ISAs (LISAs):
Designed to help users save for their first home purchase with a government bonus.
• Savings Accounts:
Offering both simple saver and notice accounts to suit different saving goals and preferences.
• Round-Up Feature:
Automatically invests spare change from everyday purchases, making saving effortless.
These graphics needed to adhere to the existing Moneybox brand identity while also being visually appealing, informative, and tailored to each platform's specific format and audience.